Creator-first mindset
Built around how people really watch, react and decide.
Prague-based UGC creator
Available for projects across Europe & worldwide.
Scroll✦Watch✦Feel✦Remember✦
Scroll✦Watch✦Feel✦Remember✦
Scroll✦Watch✦Feel✦Remember✦
Scroll✦Watch✦Feel✦Remember✦
The person behind the frame
About Sofiya
I turn everyday rituals into content people actually want to watch — honest product moments, thoughtful details and edits that never feel like an ad trying too hard.
I create UGC for your organic and paid social channels. My job is to make your product feel human, clear and worth remembering.
A beauty UGC creator in Europe, based in Prague and working with international teams remotely.
Details that build trust
Real texture, clear benefits and the moments that make a product feel tangible.
Made to be watched
Creator-native stories shaped for organic feeds and paid placements.
Selected work
Stories for every kind of scroll.
23 real creator-led examples, organised into 6 focused categories.
Skincare close-ups
Texture, treatment & results.
Tactile product stories built around formulas, application and visible detail.
5 videos
Beauty · Skincare demo
Centella ampoule demo
Macro texture shots move from bottle to skin, making the formula feel clear and tactile.
Beauty · Texture demo
Haruharu barrier essence
A clean product reveal, milky texture test and skin application in one concise visual sequence.
Beauty · One-product demo
Rhode highlight milk
A focused product close-up that moves from shade and texture to application and finished glow.
Beauty · Pore-care routine
COSRX Blue Peptide Duo
A concern-led skincare story pairing pore close-ups with lightweight serum and bounce-cream application.
Beauty · Skincare demo
SKIN1004 Poremizing mask stick
A playful coffee-break hook introduces a portable mask stick through texture, application and quick-routine benefits.
First visible item: Centella ampoule demo
Beauty routines
Real rituals, clearly told.
Routine-led demos, unboxings and creator-native tutorials that feel easy to follow.
5 videos
Beauty · Unboxing
Rhode unboxing
A tactile package reveal that moves quickly from discovery to swatches and product detail.
Beauty · Get ready with me
Rhode makeup routine
A face-to-camera makeup demo showing shade, application and the finished glow.
Beauty · Skincare tutorial
CeraVe double cleansing routine
A step-by-step evening cleanse that makes product order, texture and technique simple to follow.
Beauty · Men’s grooming
L’Oréal Men Expert shower demo
A creator-led shower gel demo combining a playful hook, tactile application and polished product close-ups.
Beauty · Multi-brand routine
COSRX, Biodance & Torriden glow routine
A fast K-beauty routine layering mist, sun care and lip treatment into one cohesive hydration story.
First visible item: Rhode unboxing
Haircare & tools
From first step to finish.
Product-led transformations, tactile unboxings and polished before-and-after moments.
3 videos
Beauty · Hair tools
Dyson unboxing
A tactile unboxing that turns each attachment and detail into a clear, watchable product story.
Beauty · Haircare routine
L’Oréal Professionnel molecular hair repair
A problem-to-result haircare demo pairing product close-ups, application and a smooth finished look.
Beauty · Haircare routine
Bioélixire lamellar hair routine
A shower-led before-and-after demo showing lamellar water and argan serum through application, timing and shine.
First visible item: Dyson unboxing
Wellness
Benefits made approachable.
Conversational supplement and self-care stories with clear routines and useful detail.
5 videos
Lifestyle · Wellness
Bronze Tan recommendation
A direct-to-camera Czech product recommendation with clear captions and a simple daily-use message.
Lifestyle · Wellness
Omega-3 daily routine
A concise Czech recommendation that turns dosage, benefits and pack size into an easy-to-follow product story.
Wellness · Supplement demo
onEnergy Berberine routine
A concise face-to-camera recommendation that explains routine, dosage and product details with clean close-ups.
Wellness · Product review
Herboxa Greens review
A direct-to-camera greens review balancing taste, ingredients, mixing and a practical discount-led close.
Wellness · Supplement demo
Carnium Botanicals HerBiotic
A feminine wellness product story combining pack detail, capsule close-ups and simple daily-use guidance.
First visible item: Bronze Tan recommendation
Fashion & creator tech
Fit, function & real use.
Honest try-ons and precise product unboxings made for social-first discovery.
2 videos
Fashion · Try-on review
Aeon Athletics fit check
An honest fit check combining product detail, full-look styling and a conversational review.
Creator tech · Unboxing
DJI Mic Mini unboxing
A crisp tabletop unboxing that makes every case, accessory and microphone detail easy to inspect.
First visible item: Aeon Athletics fit check
Places & experiences
Come along for the moment.
Visit-led lifestyle coverage that captures atmosphere, discovery and a personal point of view.
3 videos
Lifestyle · Cinema experience
Cinema City date night
A first-person cinema date that turns the venue, premium seating and shared reactions into a compact experience story.
Lifestyle · Restaurant feature
K12 Korean BBQ experience
A visit-led restaurant reel moving from tableside grilling to sushi, dessert and the social dining atmosphere.
Lifestyle · Event coverage
GT Sports supercar event
Fast, detail-rich event coverage pairing standout cars, atmosphere and a clear visitor point of view.
First visible item: Cinema City date night
Original Sofiya footage, optimised for web. Only the selected video loads in the player.
Soft sell, sharp thinking
Why brands book me.
Creator-native content, shaped around the brief, goal and platform.
Authentic hooks
First seconds that stop the scroll and spark curiosity.
Human product demos
Clear, relatable and focused on real benefits.
Edits built to retain
Story-led pacing that keeps viewers watching.
From concept to final cut
Tell me about your campaign What I create.
01↗
UGC short-form video
Scroll-native concepts, filmed and edited for Reels, TikTok or paid placements.
Give your product an immediate, believable role in the feed.
02↗
Product demonstrations
Benefit-led demos with close-ups, texture shots and clear product use.
Make key features easy to understand and remember.
03↗
Unboxing & first impressions
A tactile reveal, honest first reaction and the details worth noticing.
Turn arrival and discovery into genuine anticipation.
04↗
Testimonial / problem–solution
A natural point of view structured around a real consumer tension.
Build clarity and trust without sounding over-scripted.
05↗
Paid-social variations & hooks
Alternate openings, cut-downs and messaging angles for testing.
Give performance teams more creative routes from one shoot.
06↗
Lifestyle product photography
Warm editorial stills, product details and natural in-use moments.
Extend the campaign across social, web and email touchpoints.Rates & Packages
Content that feels real.Pricing that feels clear.
Choose a starting point. Every project is tailored to the brief, usage and timeline.
Prices in EUR
Quick Story
1 UGC video
Up to 30 seconds
85 euros
Deeper Story
1 UGC video
30–60 seconds
105 euros
Content Set
3 UGC videos
Up to 30 seconds each
230 euros
Packages that scale
5 short UGC videos
Up to 30 seconds each
350 euros
3 UGC videos
30–60 seconds each
265 euros
Product photography
1 product photo
20 euros
3 product photos
50 euros
Every project includes
Concept
Filming
Editing
Captions or voice-over
Unlimited organic use on the brand’s own social channels
Paid usage rights
Paid advertising usage is added to the base rate according to the licence term.
- 3 months+50%
- 6 months+75%
- 12 months+100%
- 24 months+150%
Unlimited organic use on the brand’s own social channels is already included.
Process and future case study
Brief → brand-ready.
Brief
Align on audience, message, deliverables and usage.
Script
Shape a natural hook and story.
Shoot
Capture real, tactile product moments.
Edit
Polish pacing, captions and platform variants.
Deliver
Share organized, brand-ready files.
Your verified result here
Questions, answered clearly
Before we make something good.
The practical details behind working with a UGC creator in Prague — from paid usage to delivery.
01What is UGC and how can my brand use it?
UGC is creator-made content designed to feel native to the platforms where people discover products. Your brand can publish it on organic social channels, use it on product pages and emails, or license it for paid ads. This service is about creating content for your channels — it is not priced as access to my follower audience unless influencer posting is agreed separately.
02Which industries do you create for?
My core categories are beauty, fashion and lifestyle. That includes skincare and makeup demonstrations, honest product tests, unboxing, fashion try-ons, accessories, routines and location-led lifestyle stories. If your product sits nearby, send the brief and I’ll tell you whether the fit feels natural.
03Can you create content for paid ads?
Yes. I can shape the core video for paid social and provide alternate hooks, cut-downs or messaging variations for testing. Paid usage, duration, markets and any whitelisting requirements are scoped before the shoot so the deliverables and licensing are clear.
04Do you work with brands outside Prague?
Yes. I’m based in Prague and work remotely with European and international brands. Products can be shipped to the Czech Republic, and the briefing, approvals and file delivery can all happen online. Travel-based production can be discussed when a concept needs it.
05What does your process look like?
We align on the audience, objective, concept, deliverables and usage first. I then shape the script or talking points, shoot the approved direction, edit the agreed versions and deliver organized files. Feedback rounds and timing are confirmed in the project scope.
06How do I request rates and availability?
Use the project form or email me with your preferred package, product, target platform, usage needs and target date. I’ll reply with availability and a tailored quote — final scope depends on licensing, complexity and turnaround.
Let’s make it worth watching
Let’s make something people want to watch.
Tell me what you’re launching, where the content will live and what success should feel like. I’ll come back with the right creative direction.
Project brief
Enough detail to start a useful conversation.